About us

ZUM Haircare is the result of founder Zomayra Nouwen's long-held dream: her own hair care line for curly hair. Zomayra and her daughter Celina began making videos on YouTube years ago. Unbeknownst to her at the time, she was laying the foundation for an online community that would grow to thousands of followers on YouTube, Instagram, TikTok, and Snapchat.

She noticed that she was increasingly being asked what she did to her hair to keep it so beautiful and cared for. And that one dream kept surfacing: to start her own haircare line, specifically for curly hair. A dream that had always been there, but she never quite knew where to begin.

When she found herself alone with her now two children, everything changed. It wasn't an excuse to stop dreaming, but rather the reason to start. For herself and her children, she decided to change course and finally pursue what had long been in her heart.

That's how ZUM Haircare was born. Built step by step, with our own investments, and with the mission to create a brand where people with curly hair feel truly seen and understood.

The first product is now a reality: the ZUM Leave-In Conditioner, developed with love and care, and specially formulated to nourish, define and make curls, coils and waves shine, without weighing the hair down.

The name ZUM is her nickname: that's what her loved ones have called her for years. It felt like the only logical choice to name her brand that. Because ZUM represents more than just her name; it represents her story, her strength, and her confidence in the future.

And this is just the beginning.